Chennai (PB): Acting tough against ayurvedic companies giving misleading advertisements without complying to the set norms, the Kerala Drug Control Department in its ongoing raid against such drug syndicates has netted ‘big sharks’ from 13 districts in the state on Thursday, April 10.
The team of enforcement officials from various districts conducted operations in the depots of wholesalers and manufacturing premises in different places and the total value of the seized products is Rs.5,211,770. The manufacturing companies who were found violating the provisions of the Drugs & Magic Remedies Objectionable Act are Dhathri Ayurveda Pvt Ltd, Kochi, Cochin Ayurvedic Centre (Indulekha), Kochi and Sreedhareeyam Ayurvedic Medicines Pvt Ltd, Koothattukulam, said C S Satheeshkumar, Drugs Controller, Kerala.
The confiscated products, which are popular in Kerala and in the national level, were produced before the CJM courts in respective areas and the process of filing of prosecution cases are on, he added.
According to him, the big sharks whose licences are soon to be lost are Dhatri, Indulekha and Sreedhareeyam. The enforcement officials have conducted inspections at the manufacturing premises of Indulekha in Thalasseri and Kannur and of Dhatri in Moovattupuzha and Ernakulam. Steps are on to cancel their licences as per the law, said the DC.
He said the department was getting a host of complaints from different quarters about the misleading advertisements/statements given by several ayurvedic companies highlighting their products which were sold at exorbitant prices. There was discussion in the state assembly also about the unethical practices of these companies by violating all provisions of the Drugs & Magical Remedies Objectionable Act, Satheesh told Pharmabiz.
The law enforcing officers have initiated action into the misleading advertisements of products are Indulekha Bringha Complete Hair Care Oil, Dhathri Fair Skin Cream and Sreedhareeyam Smartlean. These products were marketed in all the states in the country and abroad.
Leaflets/labels of the drugs with false/misleading statements such as “Controlling hair loss is not the solution to prevent thin hair, instead new hair generation has to be aided, which Indulekha Bringa does scientifically well”, “ Slimming and fitness…Smart way to deal obesity..Dissolve excess fat, Scientifically proven…”, and “Cools the scalp and gives relief from stress and strain”, have been seized from the depots and the companies’ go-downs.
Out of the total value of the seized products, Rs.5,211,770, Dhathri products come around Rs.480,370, Indulekha Rs.4,606,300 and Sreedhareeyam Rs.125,100.
The products confiscated and licences are to be lost are Indulekha Bringha Complete Hair Care Oil, Indulekha Skin Care Oil, Dhathri Hair Cream,Dhathri Hair Care Capsules, Dhathri Diavita Plus Capsules, Dhathri Fair Skin Cream, Dhathri Hair Care Herbal Oil and Sreedhariyam Smart Lean.
The raids were conducted in the wholesale depots of these companies in Thiruvananthapuram, Kollam, Alappuzha, Kottayam, Pathanmthitta, Ernakulam, Thrissur, Palakkadu, Malappuram, Kozhikodu, Wynadu, Kannur and Kasargodu.